“If we can’t draw an ingredient, it means we can’t use it: that is the best way to understand our product. Take maltodextrin, for instance. I don’t know what it looks like and I couldn’t draw it; however, I could draw orange fibre, and that is why we included it.” All ice creams have a common base of coconut milk, cashew milk (which they make themselves), two types of sugars, two oils (sunflower and coconut), and orange fibre. “We started with a range of five flavour pints and currently have nine on the market (many more are coming!). In three years alone, Pink Albatross has grown its sales by 400%, the distribution in Spain has grown fourfold, and we have entered premium local retailers. We have also expanded to Portugal and are going to be on the shelves in supermarkets in the Philippines soon.”

Their secret sauce? “One of our company values is “wow over profit”, which means that first we aim to delight the customer with an incredible value proposition, and only afterwards do we think about how to make it profitable. This has served us well, as it steers us away from run-of-the-mill and me-too propositions and helps us stand out.”